The Lulu & Leo Fund was established

in memory of Lucia (Lulu) and Leo Krim



As the parents of Lulu and Leo, we know that art and nature played a critical role in their short, beautiful lives and in the life of our surviving daughter, Nessie. We believe every child on the planet deserves the deep engagement with art, nature, and creativity that our children had, not simply for the sheer joy and excitement it brings children but for the powerful tool it can be. We have felt the critical importance of creativity as a healing force and want to ensure that these creative outlets are available to all children and communities facing adversity.


We created the Lulu & Leo Fund to inspire, engage, educate, heal and grow the hearts and minds of children facing hardships, giving them lifelong passion, skills and — most importantly — hope.


Please join our community in supporting this cause.


- Marina and Kevin Krim



The Lulu & Leo Fund helps children and families foster creative confidence and build resilience through programs that provide meaningful engagement with the principles of creativity.


Lori Sherman

Executive Director 

Lori joined the Lulu & Leo Fund in October 2017. She has been involved in the arts and education world throughout her career, as a student, dancer, educator and arts administrator. She most recently served as deputy director at The Center for Arts Education where she worked to advance the Center’s mission of equity and access to a quality arts education. Previously, she was the Center’s director of development, leading critical fundraising efforts to support and grow the programs and operations of CAE.


She has a robust background in helping non-profit organizations thrive and grow, having also led the WPA Theatre, and worked for and consulted with organizations such as Orpheus Chamber Orchestra; Eos Orchestra; the Museum of the History of the Polish Jews, North American Council; and A.R.T/New York. She received a master’s in arts administration from New York University and a bachelor of science in dance performance and therapy from the University of Wisconsin, Madison. Sherman serves on the board of MoreArt and resides in New York City.

Marina Krim

Creative Director


Marina is a mother, teacher, artist, entrepreneur and co-founder and board member of the Lulu & Leo Fund and Marina turned the tragic loss of two of her children into an inspirational movement and creative curricula that empower children, families, and communities to survive and thrive in the face of adversity. Marina earned her master’s and bachelor’s degrees in education from the University of Southern California, and has been a teacher in California and New York, as well as founder of several creative businesses. Marina resides in New York with her family.

Stephanie Krieger

Senior Director of Programs


Stephanie comes to the Lulu & Leo Fund with a combination of programming and fundraising experience and a lifelong passion for the arts.  Prior to joining the Lulu & Leo Fund, Stephanie served as Manager of the Lincoln Center Corporate Fund, raising millions in corporate revenue for the ten constituents of Lincoln Center. Stephanie earned a BA in Art History and Business from Muhlenberg College and holds an MA in Arts Administration from Columbia University.

Nancy Quach

Program/Administrative Assistant


Nancy holds a Master of Science degree in Education with a concentration in Mental Health Counseling and a Bachelor of Arts in Psychology from St. John’s University. She is thrilled to be a part of the Lulu & Leo Fund team. When she’s not working at the Fund, she’s a professional skating coach at Chelsea Piers. For the past 15 years, Nancy has taught a creative skilled-based curriculum to various age groups. Nancy uses the 10 Principles of Creativity to help her students flourish in this very difficult sport. Her students are inspired and curious to learn new skills, which takes practice and patience, all while staying present. Teaching the skills in an inventive way also help the students learn intuitively and most importantly, staying authentic to themselves. Nancy was also a Preschool Director prior to joining the Lulu & Leo Fund, where she developed an on-ice and off-ice curriculum that has made the program so successful today. 


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Our curriculum is based on the 10 Principles of Creativity. We support educators to use the 10 Principles across their curricula, helping their students (and themselves) understand how to Choose Creativity in all parts of their lives.

Bring the curriculum to your school


Marina Krim

Founder, Lulu & Leo Fund


Kevin Krim

Founder and Chairman, Lulu & Leo Fund


Brian C. Fox

Senior Partner, McKinsey & Company


Chad Harbach

Author, The Art of Fielding

Senior Editor, n+1

Maura Miller 

Managing Director, Equities Compliance at Credit Suisse

Sonali Theisen

Managing Director - Head of Fixed Income Market Structure, Bank of America Merrill Lynch

Lindsay Tomenson

Senior Manager for Professional Development, Davis Polk

Susan Vobejda

Chief Marketing Officer, The Trade Desk​

Richard Wolffe

CEO, ThinkShift Digital

Author, Renegade: The Making of a President; Co-author, We Fed an Island: The True Story of Rebuilding Puerto Rico, One Meal at a Time

© 2019 Lulu & Leo Fund. The Lulu & Leo Fund is an IRS-registered 501(c)(3) charitable organization (EIN 46-1316048).