• Research shows that young people lose their ability to think in "divergent or non-linear ways", a key component of creativity. Of 1,600 children aged 3 to 5, 98% showed they could think in divergent ways. By the time they were aged 8 to 10, only 32% could think divergently.[1]


  • 75% of people think they are not living up to their creative potential.[2]



  • For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking.[3]


To make creativity accessible to everyone, we've identified 10 Principles of Creativity --


AUTHENTIC -- My ideas come from who I am.

RESOURCEFUL -- I can make something from nothing.

CURIOUS -- I like to learn new things and try out new ideas.

UNCONVENTIONAL -- I can do things in unexpected ways.

PATIENT -- I know my best ideas take time.

EXPRESSIVE -- I can share my feelings in different ways.

PRESENT -- I pay attention to myself and my world.

INTUITIVE -- I trust myself and what feels right to me.

INVENTIVE -- I come up with and use good ideas in all parts of my life.

INSPIRED -- I get ideas from my everyday life and world.

Our 10 Principles of Creativity provide a powerful language for children and adults to share, ensuring a supportive creative environment for families and communities.

We've created a series of curricula designed for kids based on the 10 Principles of Creativity to be distributed through schools, libraries, community centers, etc. Today, we are working with children and families in schools, community centers, shelters – places where there is need - in New York and other cities across the country. In the 2016-2017 school year, as the curriculum was launched we reached 500 students, teachers and families. This school year we will serve over 4,500 kids, training dozens of instructors. 



Stay up-to-date with the Lulu & Leo Fund by signing up below


Our curriculum is based on the 10 Principles of Creativity. We support educators to use the 10 Principles across their curricula, helping their students (and themselves) understand how to Choose Creativity in all parts of their lives.

Bring the curriculum to your school


"The curriculum helps my kids have fun, think outside the box, and try new things."

Instructor, Fairmont-Samara Campus, Children’s Aid Society, Bronx, NY


“The students absolutely love it. We have completed the first two activities and they are thrilled that they get to learn more SuperArtist skills (and earn stickers)! I love that we begin with Authentic because students know that their work should look different and that different is a good thing. They love being greeted as SuperArtists when we begin and there has been such a positive energy for the first two projects. I'm looking forward to the rest and so are the students!” – Instructor, St. Anthony de Padua School, South Bend, IN


"We have never seen these kids so engaged (and for two-hours); that just doesn’t happen." – Instructor, Passages Academy, Brooklyn, NY


“One thing that I love about teaching the SuperArtist Curriculum is that a number of kids come running up to me in the school hallways and ask, “Are we going to be SuperArtists today?” or “What are we going to do next?” or “When is the next SuperArtist class?” I love that they are so excited about it!" – Instructor, Ocean Shore School, Pacifica, CA


"The warm-ups gets things turning in my kids' heads and it's important because they are used to having the answers given to them. With Choose Creativity, they have to find their own answers." – Instructor, PS 458X, Bronx, NY


“I had a student who threw tantrums, hid under tables, and shut himself down from the rest of the class. Now SuperArtist allows him to express his creativity and his feelings. If he is drawing, I am able to tell that he is upset because his lines are bold or if the lines are light he’s in a lighter mood. If he’s having a terrible day and I tell him we’re doing the SuperArtist program, he gets excited and his mood becomes upbeat.” – Instructor, PS 314X, Children’s Aid Society, Bronx, NY


[1] Sir Ken Robinson, chair of the UK Government's report on creativity, education and the economy, published in TESS on 25 March, 2005

[2] Adobe® State of Create global benchmark study (


[3]The study is the largest known sample of one-on-one CEO interviews, with over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries polled on what drives them in managing their companies in today's world.

© 2019 Lulu & Leo Fund. The Lulu & Leo Fund is an IRS-registered 501(c)(3) charitable organization (EIN 46-1316048).